Overcoming QBR Fatigue: Fresh Approaches To Q …

Quarterly Business Reviews (QBRs) are a staple in the business world, particularly for those in tech and managed services. They are vital for assessing the past quarter’s achievements and setting the direction for the upcoming months. However, they can often become monotonous and unengaging, leading to what some call “QBR fatigue.” To revitalize these essential meetings and keep them productive, here are some innovative strategies that can breathe new life into your QBRs

Encourage Client-Led Discussions

Shift the focus from a presentation-heavy format to a more interactive discussion. Encourage clients to share updates on their business, including upcoming challenges, market changes, and internal developments. This approach not only makes the session more engaging but also provides valuable insights that can help tailor your services to better meet their needs.

Incorporate Real-Time Feedback

Include a segment where clients can rate your services, perhaps on a scale of 1-10. This immediate feedback mechanism helps identify areas for improvement and reinforces what you’re doing well. For high scores, request referrals; for lower scores, discuss ways to enhance service quality.

Utilize Ticket And Maintenance Reviews

Reviewing ticket trends, maintenance status, and recurring issues offers a practical glimpse into day-to-day operations and client pain points. This can lead to discussions about potential improvements and proactive measures to enhance service efficiency and reliability.

Focus On Strategic Planning

Introduce a project roadmap to outline the future direction of technology implementation and support. Discuss compliance requirements, such as PCI DSS or HIPAA, and how you can help clients meet these standards. This not only demonstrates your forward-thinking approach but also aligns your services with their long-term strategic goals.

Turn Meetings Into Strategic Sessions

Transform your QBRs into strategic sessions that focus more on the client’s business than on routine IT updates. Discuss their business goals, budget alignments, and execution challenges. This helps position your services as a strategic partner rather than just a service provider.

Schedule Reviews Appropriately

Consider the frequency of your meetings. Too frequent, and they can become a chore; too sparse, and you might miss critical updates. Finding the right balance is key. For some clients, semi-annual reviews might suffice, supplemented by interim account management meetings.

Prepare And Distribute Pre-Meeting Agendas

Sending agendas and reports in advance allows clients to prepare and come with questions, making meetings more interactive and efficient. This proactive approach shows respect for their time and enhances the productivity of the meeting.

Discuss Insurance And Security Alignment

Incorporate discussions about how well the client’s security controls align with their insurance requirements. This is particularly useful as a preparatory step before insurance renewals, ensuring that clients are not caught off-guard by new requirements.

Leverage Educational Content

Use part of the QBR to educate clients about new technologies or industry trends, like AI, that could impact their business. This can be a high-value addition that clients appreciate, positioning you as a thought leader in the industry.


By incorporating these strategies into your QBRs, you can ensure that these meetings are not only informative but also engaging and strategically valuable. This revitalization can lead to better client relationships, more tailored services, and ultimately, increased client satisfaction and retention. Remember, the goal of a QBR should be as much about listening to your clients as it is about presenting to them.